Iphutha eliqhelekileyo labathengisi benzayo yinto ekubhekiswa kuyo ngokuthi "ukuxoshwa kweemarike". Le nzekayo iqhutyelwa ngenxa yokudibanisa kwezinto ezifana noku: ukungabi nesineke, iimvakalelo, ukungazi kakuhle kwaye ekugqibeleni uzama ukunyanzelisa inzuzo ngaphandle kweemarike, ngokubanzi kwi-akhawunti engenakunyuswa. Ukutshatyalaliswa kwemarike ngumkhwa owenziwa ngabahwebi bezandla kuphela, ngoko ke ukuzenzekelayo kuya kulungisa ngokukhawuleza.

Isiqinisekiso sokuqinisekisa sibonisa ukuba asikwazi ukuqonda iimeko zethu ngokuchanekileyo. Endaweni yoko sikhetha idatha (ngokwemigaqo elula) isenza sizive silungile, kuba iqinisekisa ubungqina bethu kwaye iqinisekisa ubungqina bethu. Ngokuqinisekisiweyo, into edlalwa ngokuba yi-"bias", okanye i-"side-side", siya kukhangela, sichaze, sithande, siyikhumbule ulwazi oluqinisekisa ubungqina bethu kunye neengcamango zethu. Kwiimeko ezininzi kunye neemeko siyakugxotha bonke ubungqina, sikhetha ukuthembela kumzingeli wethu, ngokuchasene nedatha nzima.

Ukurhweba ngumsebenzi ochanekileyo kunye nomsebenzi. Kwimveliso yethu sihlala sijongana neepesenti ezincinci kunye namanani. Kwaye umahluko, phakathi kwempumelelo kunye nokungaphumeleli, kwishishini lethu lokuthengisa, lingaba luncinane kakhulu.

Ukufunda indlela yokwamkela ilahleko akungathandabuzeki enye yeyona mingeni enkulu esibhekene nayo nabahwebi. Ilahleko iyakwenzeka xa kuthengiswa kwaye akukho nxalenye ebomini bethu ekufuneka siyibeke isicwangciso, esibandakanya ukungaphumeleli kweqela njengenxalenye yenkqubo. Ngeendlela ezithile simema ukwehluleka ebomini bethu xa sithengisa, sithatha umkhosi kwaye siyaphikisana nayo yonke into esiyifundayo kwiminyaka yethu yokudala.